NHL HERITAGE CLASSIC 2026 | GFX PACKAGE

Client: National Hockey League

Role: Art Direction, Motion Design & Production

Deliverables: Event Branding, Goal Animations, Matchups, Power Plays, Penalty Kills, Win Sequences, Crowd Prompts, GIP, Interactive Features, Partner Content & LED Graphics

Year: 2026

A large-scale in-stadium graphics package created for the 2026 NHL Heritage Classic at Princess Auto Stadium in Winnipeg. Inspired by the warmth of a Canadian cottage and the atmosphere of outdoor hockey, the visual identity combined natural wood textures, plaid patterns, northern lights, and winter elements to bring a distinctive look to the event.

The package included a wide range of animated content designed for the stadium's video boards, LED ribbons, and surrounding displays. From goal celebrations and game situations to crowd engagement and interactive features, each element was developed to maintain a consistent visual identity across the venue while enhancing the live game experience for thousands of fans.