ATP | 50th Anniversary Campaign

Client: ATP Tour

Production Partner: Sift Productions

Role: Motion Design & Visual Enhancement

Deliverables: 50th Anniversary Launch Film

Year: 2022

A commemorative launch film created to celebrate the ATP Tour’s 50th anniversary.

Working in collaboration with Sift Productions, the motion design treatment added refined visual details and subtle enhancements to the team’s editorial work, strengthening the film’s sense of history, prestige, and forward momentum without overpowering the original storytelling.